Our Story

Amber Isles is the visionary founder behind Crave Coast Protein.

With a passion for creating delicious, nutritious snacks, Amber launched her original company in 2011, originally focusing on artisanal confections. As the business grew, she recognized the need to evolve and meet the increasing demand for healthier, protein-packed snacks. This led to the creation of RockCoast Protein Bars and, eventually, the brand’s reimagining as Crave Coast in 2024.

Amber's dedication to sourcing high-quality ingredients and her commitment to local production in Sidney, BC, has made Crave Coast a trusted name for those seeking balanced, wholesome snacks. Her innovative spirit continues to drive the company’s success, inspiring health-conscious consumers to "fuel their cravings" with better options.

“Fourteen years and three commercial kitchen builds later, the main takeaway I have from over the years is: be kind to your customers and be an amazing friend and family member because you will need their support in so many ways.” - Amber